How Do I Pick A Good Marketing Team?

23 Mar How Do I Pick A Good Marketing Team?

The paradox of proper marketing is, as any project or idea, having the right team of people. Now, what makes the right team of people when it comes to your marketing team? What are the primary qualities of a good marketing team? Well, I have prepared a three-point checklist for you to make sure you can choose the right person for your next project you want to make big (or bigger!).

  1. They must have the same goal as you. Often, this goal is simply making money off of the idea you have. For many good companies, the goal is to help the end-user of the supposed product or service provided by the company. In this case, a team member with a money-making goal is often not going to be very helpful. They will often just want the project done in order to move on, or if paid hourly, they may drag the project out and try to upsell the customer on things they don’t need for their personal gain.
  2. Their skill level doesn’t have to match yours. The most common misconception is that every team member must be as smart as the other! However, this is definitely not the case. The beauty of a team is just that, everybody has their own strengths and weaknesses, with the ability to help each other where the other falls short. Some are leaders, some are followers, and that’s simply the way that it’s meant to be. Often, people can be both at different times.
  3. Their communication must be key. In any sort of relationship, whether marriage or business, in order to properly work together on tasks and large projects is to have tight communication with the people around you. If your goal is the same, then you often may think the same way, but that does not stop the potential of miscommunication. There are great apps out there like Facebook Messenger, Google Hangouts, and for work, Slack, Podio and other task management and communication systems are of great value when it comes to issues of communication. Of course, evaluate yourself in this instance as well. I have found that in times of miscommunication, it is often my fault, or the fault of others inclusive of what I had (or had not) brought to the table.


In this day and age where everything is digital, you can often find a great team from different parts of the country, and if you don’t mind supporting other economies, then even other parts of the world. A good marketing team does not always have to be in-house, although most want it that way. I personally work with a large marketing company in Florida whose staff entirely works from home (or wherever there is Wi-Fi) and still gets paid quite well. Of course, they often have call meetings through GoToMeeting (some meetings that should’ve just been an email), to assure their communication is on-point and nothing is missed.

Beyond all things, you want to make sure your final product is always delivered on time, to the client’s specifications, and that your client is happy. When your client is happy, then you and your team are happy, and often, that very client will tell others about your great services and turnaround time.